Hi, I'm Ivan.
I build profitable creative systems for DTC brands.
Services
Performance Ad Creative
Top-performing video ads
High-converting static ads
Creative Strategy
Customer & Market Research
Winning Angle Development
Competitor Ad Audits
Creative Testing Systems
UGC Program Management
End-tiProgram Strategy
Creator Sourcing & Vetting
Content Briefs & Direction
CPAs creeping up?
I bring a rare blend of understanding what makes content go viral, what makes people buy, and what business metrics actually matter to drive profitable business growth.
Case Studies
Portfolio